วันศุกร์ที่ 9 ธันวาคม พ.ศ. 2554

The Good, Bad, and Ugly of Yoga business

The dark exists everywhere and so does the light. The dark side of human personality is in all of us. Unfortunately, Yoga teachers, priests, politicians, and police are human too.

With that said, there are many caring Yoga teachers who their spend time working with seniors, fibromyalgia groups, alzheimer patients, and many more people in need. They don't get front page billing on Yoga magazines or Time Magazine, for their efforts, but they do get gratification.

BAD

Very often, I advise Yoga teachers and Yoga studios in regard to disputes, between a Yoga educator and the Yoga studio ownership. Each side will call the other self serving and greedy. Some Yoga teachers become a perceived threat for a range of reasons, and find themselves out of a job.

The most coarse reasons for removal are: "Money is tight," the Yoga educator was networking to steal students, or an ethics violation. An ethics violation is a "no-brainer" and the Yoga studio, ashram, or condition club has to take swift action. Especially, if this were in relation to a inherent harassment case, where the management would find itself in, the middle of, a lawsuit.

About Business: Yes, everything in this world is business, to some degree, but ethical business convention is much separate from greed. Some successful Yoga businesses legitimately lead to many charities, help the community, and spread the word of living a ability life.

Personally, ability Yoga teachers are hard to come by, and studios should get ready for "seasonal slow downs." Below is some guidance I recently gave a Yoga educator who is very skilled, but was enduringly released by an ashram, due to the "summer slow down."

"Your ability and creativity to use props is a requisite skill. Very often, in lectures, I refer to knowledge of body mechanics, as a major asset, and the ability to teach every student, who walks in the door as priceless. You have the ability to teach, any Yoga student, at any level.

Although, the director of your ashram overlooked your value, you should not be discouraged, at all. There is a saying: "knowing is enough." Keep developing your skills, help people, and good karma will help you.

The best we can do is, turn the world for the great - one person at a time. If we can do more - that is good too. Don't be disheartened - all the time look at what good can be done, in response to any given situation. Your passion for Yoga can help everybody you come into sense with."

For those Yoga studios that worry about losing students to, a Yoga teacher, you could establish a non-competition agreement, for your protection. I still do not have one at my center, but I do know what it is like to originate an idea, find a teacher, advertise, and cultivate a class; only to have a educator take the class home.

So why do I still not have a "contract" for Yoga teachers, on my staff? Did I learn from my mistake? Yes I did, but the association between studio proprietary and independent Yoga educator is all about trust, character improvement, and cultivating mutual respect. This is what makes it a bit separate from the corporate world.

Lastly, if you are a Yoga studio or ashram owner that has been "burned," in the past, by staff or employees, it doesn't hurt to review your hiring process. Hiring good technical Yoga teachers is not enough, if you can't trust them.

We did overhaul our interviewing process, introductory requirements, and hiring practices, without implementing a non-competition business transaction contract. Make sure candidates are interviewed more than once, by separate people. This will "weed out" those you can trust, from those you have doubts about.

The Good, Bad, and Ugly of Yoga business

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